Skip to main content
Division of Academic and Student Affairs 
Academic and Student Affairs Intranet

Marketing and Advertising

NC State marketing opportunities allow you to reach faculty, staff, students, alumni and beyond both on- and off-campus. The list below highlights popular resources available to the campus community.

Start here! We encourage you to start with a communications plan before you begin marketing your next event, program, service or product. Make a copy of this template to define your goals, audience, strategies, tactics and more to develop a successful campaign.

Need further assistance? To request a meeting to discuss strategy for a campaign, event, program, service or product, please submit a project request to the DASA MarComm team here. MarComm also provides design, writing, photo and video services.

Advertising Policies on Campus

Chalking, posters and temporary outdoors signs are permitted on campus only when they meet university requirements.

Review campus policies

Billboard Digital Sign System

Billboard is a system for displaying digital signage on enabled digital screens across campus. It’s used to internally communicate a message, promotion or campaign.

All NC State unity IDs allow access to upload slides to the Billboard Community, which can be added to digital signs across the university by sign managers. To upload a slide, login and click the Community tab, then Add a Slide. Templates and file information can be found on the NC State Brand website here and on the DASA Intranet here.

Once your slide is uploaded to the community, it is available to all campus sign managers. If you would like to request your slide be shared with particular units, send an email to the support email listed on the Screen Locations webpage here and name the slide and corresponding locations you’re requesting.

Billboard space is available on screens throughout Talley and Witherspoon to display digital advertising for events that will be held in the student centers. Submit a request form.

Digital screen administrators have access to curate slides on the screens they manage. Members of the digitalsignage@lists.ncsu.edu Google Group receive daily emails with previews of all slides uploaded the previous day. To join the mailing list, send a blank email to digitalsignage+subscribe@lists.ncsu.edu.

Access the Billboard system

Campus E-Newsletters

Departments are encouraged to submit events, news and announcements for potential inclusion in various e-newsletters across campus.

Campus newsletters database

Campus Mobile Apps

  • NC State Guides is a branded app that offers variety of “guides” for various colleges, departments and events on campus at NC State.
  • On Campus is your guide to life on campus at NC State University. On Campus has been designed to meet the needs of current and prospective students, faculty, staff and visitors.

Campus Media

Campus print publications including Technician, Nubian Message and Roundabout magazine offer paid advertising opportunities and accept story submissions. For paid advertising inquiries, email media-sales@ncsu.edu. Submit story ideas via email to technician-editor@ncsu.edu, nubian-editor@ncsu.edu and/or roundabout-editor@ncsu.edu.

WKNC 88.1, the student-run radio station at NC State, offers free public service announcements to all qualified non-profit organizations, which includes your university department. PSAs are accepted for both general informational announcements about an organization and for one-time or short-run events. The 30-second pre-recorded announcements can run up to five times per day and can be in regular rotation for 30-90 days. Visit wknc.org for more info and to request a PSA, and contact wknc-programming@ncsu.edu with questions.

NC State Magazine: NC State is mailed to more than 20,000 alumni and friends of the university three times each year. Paid advertising opportunities are available, and the magazine also accepts story ideas emailed to ncstate_editor@ncsu.edu.

NC State ad opportunities

Event Calendar

The NC State community has access to upload university related events to the NC State University calendar. Benefits of adding events to the calendar include greater visibility for your department’s programs, which can lead to higher attendance.

Simply log in with your Unity ID and submit an event. Events must be held on campus or involve NC State community members, and be open to all audiences (i.e. not exclusive to group or department members). Remember to add the Division of Academic and Student Affairs department within the event filters. Click here for instructions and click here for submission guidelines.

Calendar administrator access is available to select event posters within each department on an as needed basis. If you upload events throughout the year and are interested in admin access (includes features such as tags, hashtags and more), contact our team.

Access the calendar

Mass Email

Execute your email marketing strategy with on-brand emails using NC State’s Email Generator and Emma. Customize trackable emails to efficiently get your message to larger audiences.

Email guide

Multimedia

Take a multimedia approach and enhance your campaign with professional photos and videos. Select downloadable photos from NC State or DASA’s photo galleries, take photos or record video within your unit, or submit a photo or video request to DASA MarComm.

Multimedia guide

News

Reach the campus community with an impactful news story. Articles are published on DASA News and further distributed through University Newswire making them easy to find, share and republish across campus. Stories can be tagged to feed into websites throughout NC State and may be picked up for inclusion in e-newsletters, on social media and more.

Campus news guide

Promotional Items

The use of the university’s trademarks on products or promotional items requires that the product be produced by a licensed vendor. NC State Trademark Licensing provides the list of pre-approved vendors licensed to use NC State trademarks on apparel, promotional items or other customized items. You can find approved vendors in MyPack Portal’s MarketPlace.

Approved vendors

Residence Halls / University Housing

To reduce the use of paper, decrease touch-points and streamline the posting process, University Housing has transitioned to primarily using digital postings within our residential communities. University Housing will post paper posters or flyers in residence halls on a limited basis. Advertisements must be from an official NC State department or unit and sent via approval at least three weeks before the event date. Units must print and deliver the number of flyers needed for each residence hall.

Submit a request

Social Media

Reach your audience through your department or unit’s social media accounts and expand your reach by tagging DASA’s accounts on Instagram, Facebook and Twitter.

Social media guide

Talley Student Union

Campus Enterprises offers opportunities to advertise in Talley Student Union.

Banner space is available for advertising Talley Student Union events along the 3rd-floor railing adjacent to the main lobby. Submit a request form.

University departments and registered student organizations are welcome to host an info table on campus. Submit a request form. 

Billboard space is available on screens throughout Talley and Witherspoon to display digital advertising for events that will be held in the student centers. Submit a request form.

Campus Enterprises

Visuals

Graphics and visual elements help convey messages, tell stories and inform the Wolfpack community. All visuals adhere to and embrace NC State’s brand guidelines, which not only strengthens the brand, but also provides your department or unit with recognition and allows it to be perceived as reliable and established. Visual brand guidelines and graphic design tools are available to assist in the creation of billboard slides, social media content, collateral and more. Graphic design services are also available through DASA MarComm.

Visual brand guide