Social Media

Nov 20, 2014

Higher ed marketers answer the question: What keeps you up at night?

Last week I went to the American Marketing Association’s Higher Education Marketing Symposium in Austin, Texas. The exhibit hall featured many great companies vying for our attention, but one stood out. VisionPoint Marketing out of Raleigh had a booth that asked the question: What higher ed marketing challenge keeps you up at night? I answered…

Nov 7, 2014

A lot of your social media marketing is getting you nowhere

This is a great reminder that being everywhere is not necessarily the best place to be. Entrepreneur.com: To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

Oct 24, 2014

Analytics in Higher Ed Roundup

Here’s a great roundup of analytics in higher education from the folks at collegewebeditor.com. Note 25% of web site traffic is coming from phones. We need to make sure our sites are responsive, otherwise we’re missing out those users! This is a top priority for the new DASA web environment coming soon.

Oct 24, 2014

Infographic: The Science of Instagram

How to get more likes on Instagram … with colors and subjects and faces (and more). Oh my!