Justin Hammond

Dec 4, 2014

New Student Programs and Adopting Mobile Tech

A big part of the success of events like Wolfpack Welcome Week, Parents and Families Weekend, and Packapalooza can be attributed to information getting out to constituents in a timely… 

Nov 20, 2014

Higher ed marketers answer the question: What keeps you up at night?

Last week I went to the American Marketing Association’s Higher Education Marketing Symposium in Austin, Texas. The exhibit hall featured many great companies vying for our attention, but one stood… 

Nov 20, 2014

Story Maps: Tell a story through time

Recently, Duke Libraries posted a great blog on visualizing a story through a story map. Story maps are highly interactive, allowing users to follow along a path or time-line with… 

Nov 7, 2014

A lot of your social media marketing is getting you nowhere

This is a great reminder that being everywhere is not necessarily the best place to be. Entrepreneur.com: To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere 

Oct 24, 2014

Analytics in Higher Ed Roundup

Here’s a great roundup of analytics in higher education from the folks at collegewebeditor.com. Note 25% of web site traffic is coming from phones. We need to make sure our… 

Oct 24, 2014

Infographic: The Science of Instagram

How to get more likes on Instagram … with colors and subjects and faces (and more). Oh my! 

Oct 24, 2014

Free vector graphics

Here are some great FREE vector graphics that could come in handy for a social media campaign!